Saranya Treichel
Brand, digital & packaging design
Handmade art
Brand design rooted in cultural research and a slight obsession with forgotten things
Brand design rooted in cultural research and a slight obsession with forgotten things.
Brand, digital & packaging design
Handmade art
Obsession is my secret weapon
Obsession is my secret weapon
Obsession is my
Secret weapon
For me, obsession is about craving to understand something. My process begins with understanding the audience deeply, and ends with creating something they can connect with.
For me, obsession is about craving to understand something. My process begins with understanding the audience deeply, and ends with creating something they can connect with.
Things I've recently gotten obsessed with:
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture
Things I've recently gotten obsessed with
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture
Things I've recently gotten obsessed with:
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture
Featured Projects
Featured Projects
Featured Projects
What I bring to the table
What I bring to the table
What I bring to the table
Strategy with psychology
i use behavioural psychology and audience research
to inform strategies that resonate
Strategy with psychology
i use behavioural psychology and audience research
to inform strategies that resonate
Strategy with psychology
i use behavioural psychology
and audience research to inform
strategies that resonate
Brand & systems design
I believe brands should be fexible systems
that become native to every touchpoint they live in
Brand & systems design
I believe brands should be fexible systems
that become native to every touchpoint they live in
Brand & systems design
I believe brands should be fexible
systems that become native to
every touchpoint they live in
Digital design
I design intuitive digital experiences that guide attention
and shape behaviour
Digital design
I design intuitive digital experiences that guide attention
and shape behaviour
Digital design
I design intuitive digital
experiences that guide attention
and shape behaviour
Craft & Making
i use my fine art background to add humanity and materiality
to a digital-first world
Craft & Making
i use my fine art background to add humanity and materiality
to a digital-first world
Craft & Making
i use my fine art background
to add humanity and materiality
to a digital-first world
When I'm not designing, I am...
When I'm not designing, I am...
When I'm not designing, I am...
MAKING THINGS LIKE ELDERFLOWER SYRUP FROM SCRATCH
RESEARCHING ANCIENT CULTURES
COLLECTING HANDMADE MUGS
VISITING BOTANICAL GARDENS
CROCHETING HOMEWARE
PAINTING SOME MORE
LINO PRINTING
ABSTRACT PAINTING
MAKING THINGS LIKE ELDERFLOWER SYRUP FROM SCRATCH
RESEARCHING ANCIENT CULTURES
COLLECTING HANDMADE MUGS
VISITING BOTANICAL GARDENS
CROCHETING HOMEWARE
PAINTING SOME MORE
LINO PRINTING
ABSTRACT PAINTING